Investor's Corner - June 4, 2008

Who's looking out for the investors?

Keith SandvossJune 4, 2008 

• Keith Sandvoss is a financial advisor and Accredited Asset Management Specialist for Edward Jones Investments at 208 Main Street in Fort Mill. He can be reached at 802-4310.

If you've been investing for a while, you know that there are few guarantees in the investment world and that, in one way or another, you're going to be taking some risks with your money. Still, you'd like to know that the system is fair to everyone and is governed by rules.

So, you may ask yourself: "Who's looking out for me?

Fortunately, you're not alone. In fact, a variety of government agencies and industry groups are working to protect you. Let's take a quick look at some of them:

The Securities and Exchange Commission was created in 1934, in the midst of the Great Depression, to restore investor confidence in U.S. capital markets. The laws that created the SEC were designed to ensure that companies selling securities must tell the public the truth about their businesses, the securities they sell and the risks involved. To get a more detailed understanding of what the SEC does, go to

The Financial Industry Regulatory Authority was created in July 2007 through the consolidation of the National Association of Securities Dealers. FINRA registers and educates financial services professionals, writes and enforces rules, enforces federal securities laws and educates individual investors. You can learn more about FINRA by visiting

The North American Securities Administrators Association licenses brokerage firms and their agents, investigates violations of state laws, files enforcement actions and educates the public about investment fraud. To learn more, visit NASAA's Web site at

These agencies, and others involved in the investment world, work hard to protect your interests because the capital markets, as a whole, will always benefit when investors are confident that they are participating in an equitable system.

But you still need to take steps to defend yourself against "unpleasant surprises" down the road. Here are a few ideas to consider:

• Know your investments. Before you write a check, make sure you know exactly what goes into an investment, along with its potential benefits and risks.

• Know your risk tolerance. If you're losing sleep over the fate of your investments, you may be taking on more risk than you should. On the other hand, you may sometimes need to move outside your "comfort zone" to achieve your financial objectives.

If, for example, you invest too conservatively, your portfolio may not provide enough growth potential to keep up with inflation, which, over time, can be a real threat to your financial security.

• Work with a financial advisor who knows your situation. An ethical, professional advisor should only recommend investments that are appropriate for you.

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