FORT MILL TOWNSHIP — WFBK is just starting to gain traction as Fort Mill’s lone, locally based radio provider, but if the commercial-free station doesn’t pick up some more underwriters soon, the owners could pull the plug before it’s been on the air a year.
“We don’t want the station to turn back into a pumpkin at midnight,” said on-air personality Jack Anthony, who runs the station for Spirit Broadcasting.
The 140-watt station, which went on the air last summer, broadcasts from his home studio in Fort Mill.
To help raise awareness and drum up support, WFBK, along with the York County Arts Council, is hosting a benefit Christmas show from 8 to about 11 p.m. Tuesday, Dec. 11, at the Courtroom at Getty’s Rock Hill. Tickets are $5 at the door.
The event will feature live music by Tora and special guests Nicholas and the Human Race and David Koons (David Koons and the Koyotes) doing a solo set. Anthony said any Fort Mill bands that would like to perform at the show can call him at 548-WFBK or email firstname.lastname@example.org.
“We are just now beginning to see some awareness of the station out there, and enthusiasm for what we bring to the table,” Anthony said.
“A few local sponsors are beginning to trickle in and the owners are pleased with the fact that we seem to have good community penetration so far, but it’s tough going as far as getting revenue started. It’s difficult to seek new revenue in the fourth quarter of the year because most of what I hear is ‘talk to me in January.’ We just want to make sure we’re able to sustain into the new year.”
The station can be heard throughout Fort Mill Township or streamed online.
Sponsorship packages begin at $100 for 10 on-air announcements, but the station will mention an underwriter once for any amount below that. Anthony said he’s “pounding the pavement and getting awareness” and hopes to attract support from some of the area’s high profile businesses.
“We would like to see anchor sponsors of the city like Comporium and Founders and see sponsors like that step in because they would make the biggest difference,” he said.
For information about becoming an underwriter and more, go to wfbk.org.