MISHAWAKA, Ind — Dean Faile, president and chief executive officer of the Lancaster County Chamber of Commerce, was named South Carolina Executive of the Year recently by the Carolinas Association of Chamber of Commerce Executives. The award was presented at the association's annual conference in Asheville, N.C.
The associations executive of the year nomination committee based its decision on criteria such as effectiveness in addressing challenges, fiscal management and community involvement.
The nomination looked at how Faile responded to challenges. When Forbes magazine and CNN published pieces about Lancaster County, the Chamber, through Failes leadership, responded by forming a We Are Lancaster campaign that fostered a sense of community pride that was displayed on many business locations throughout the county, as well as churches, schools, and social media. Dean led the charge that turned a negative article into a galvanizing marketing campaign for our county, according to his nomination.
The nomination cited his community involvement, including the local history tour of Lancaster County he conducts for more than 200 new teachers annually. Faile did the research, prepared the talking points for tour guides and planned the bus tours for the new teachers.
The association is a professional development organization dedicated to improving the professional development opportunities for chamber of commerce executives and key staff members in North and South Carolina.