INDIAN LAND — They stood in the cold for a warm biscuit and their favorite side dishes. More than 100 eager Bojangles’ fans waited hours for the new Indian Land store to open at 5 a.m. Monday.
To celebrate the grand opening of the store at 8327 Collins Road, Bojangles’ gave the first 100 customers $100 gift cards. They also gave away free Bo-Berry Biscuits in the morning, Legendary Iced Tea® in the afternoon and coupons.
“We had a really great response,” said Elizabeth Ingram, event marketing coordinator at Bojangles’ Restaurants, Inc. “We’re excited to have another location in the area.”
The first customers, Nick Retter, an Indian Land resident and a recent graduate of Indian Land High School, and his brother arrived at the restaurant at 9:45 p.m. Sunday.
They walked away with $100 gift cards and $250 worth of Bojangles’ merchandise.
Sun City resident Martha McCusker, who was in line by 4:30 a.m. Monday, won the grand prize, free breakfast for a year.
“I was very surprised,” she said. “I don’t know what we’re going to do with all that Bojangles’.”
McCusker said she and her family plan to share the prize, which is in the form of gift cards, with neighbors and others in the community.
“(Bojangles’) is a great Southern tradition,” McCusker said. “It’s good to see it come to this area. It means Indian Land is being recognized as an important, growing area.”
The grand opening was a special treat for Indian Land resident Barbara Lengers and her son, Jacob Lengers, 2. Lengers enjoyed breakfast with her husband and children before they went to school, something the family doesn’t get to do too often.
“We couldn’t resist coming opening day,” she said. “We’re excited for (Bojangles’) to be right here.”
Jacob said his favorite thing about the opening was the “french fries and drink.”
Resident Barbara Carter said she is happy to have a Bojangles’ within walking distance. “We’re very pleased,” she said. She also said the staff was “very polite and efficient.”
Bojangles’ Area Director Dale Haywood said he is looking forward to residents becoming regulars at the new location. “We have the most loyal customers,” he said. “That’s something that is unique to (Bojangles’).”
Haywood said they hope to become a big part of the Indian Land community. They will get involved with the local schools and participate in community events.
“The Indian Land and Lancaster community has always treated Bojangles’ very well,” he said. “We want to make an impact in the community.”
The new Bojangles’ location provided 70 jobs, with more openings planned in the near future, Haywood said.
“We got the opportunity to make (peoples’) lives better,” he said. “We want to be the place of choice.”
For more information, visit www.bojangles.com.