In a small office in Baxter Village is the heart and soul of one of television's most popular NASCAR shows.

"Three Wide Life" airs in 70 million homes across the country and features interviews and behind-the-scenes accounts of those involved in the country's fastest growing sport.

Created by Steven Pruitt and Ryan Kurek as part of Leverage Sports, the show, which started airing last year, has now taken on a life of its own separate from Kurek's sports marketing firm he has in Baxter.

"It's a great benefit to have an office in Fort Mill and it benefits my employees," Kurek said.

A Clemson University grad, Kurek started Leverage Sports in 2003 from his spare bedroom while living in Baxter. Before starting Leverage Sports, Kurek worked in NASCAR with driver Robby Gordon and had an apartment in the hustle and bustle of Charlotte.

When he decided to start Leverage, he knew he wanted to do it somewhere else, so he looked to move.

"I wanted to have some peace and quiet," he said.

Leverage Sports was a virtual business for about four years as Kurek built things from the ground up. He describes his business as a behind-the-scenes consulting agency.

"The business really took off on its on," he said. "It's more of a innovation agency rather than anything else."

As his business grew, Kurek first came up with the idea of "Three Wide Life" in 2002, but tabled the concept. Kurek is co-executive producer of the show with Steven Pruitt.

"It's been out there in our minds, but it took the right situation for it to launch," Kurek said.

That situation came back around in 2005 when he started putting the idea to work. After about two years, "Three Wide Life" left its pit stall and took the track in 2007.

"Most of it takes place in and around the Charlotte motorsports area," he said. "It really has become a business to itself."

The show is hosted by Emily Maynard and has featured past NASCAR champions in Bobby Labonte and Kurt Busch, 2008 Daytona 500 winner Ryan Newman, and racing legends Ernie Irvan and Donnie Allison, just to name a few.

The show shoots 26 episodes a year, airing 13 in the spring and 13 in the fall. In the Charlotte media market, the show airs on the CW Sunday mornings at 9:30 a.m. The show is also syndicated on FOX, CBS, NBC and ABC in different markets nationwide.

Also in 2007, Kurek moved Leverage Sports from his home to its office in Baxter's Town Market. His commute is about 25 seconds, he said, about 10 seconds longer than it takes your average pit crew to change four tires and fill up on gas.

Kurek said as a business owner he has had to adapt over time and juggle more things once the show launched.

"It was a lot easier when it was just myself and I was working on a project basis, but as we have grown we had to grow as a business," he said. "It's one of those situations where we have put smart capable people in places."

Kurek said right now the future looks bright for not just the show - but Leverage Sports. The show plans to increase viewership next season and reach 5 million more homes to bring its total to 75 million.

"It's going to grow as long as we innovate," Kurek said. "As long as we can innovate and not spread ourselves too thin, we will be OK."